20 - 21 November, 2018
Shanghai, China

Iris Zou | 邹威

Head of Customer Loyalty - China | 客户关系管理中国区负责人
Swarovski | 施华洛世奇(上海)贸易有限公司
Iris Zou has a BS degree in Mathematics, she has more than 14 years experience in the CRM and digital marketing for luxury cars (Land Rover, Jaguar, Volvo, Ford), Banks (Citi, Pufa), Airlines (Lufthansa), cosmetics brands (Estee Lauder), and Jewelry (Swarovski). She’s now the head of Customer Loyalty programs of Swarovski China for 5 years, leading the whole data system, retail loyalty programs, wechat CRM and customer service. 读数学理学士的Iris Zou在CRM和数字营销行业有着14年的丰富经验,她曾服务于高端汽车品牌(路虎,捷豹,沃尔沃,福特),银行(花旗,浦发),航空(汉莎),化妆品(雅诗兰黛),以及珠宝(施华洛世奇)。她目前负责施华洛世奇的CRM已达5年,包括客户数据库,客户忠诚计划项目,微信CRM,以及客服团队。



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