20 - 21 November, 2018
The Langham Shanghai Xintiandi, China

Andrea Mantovani

Head of Ecommerce APAC

3:15 PM Building a Unified O2O Brand and Loyalty Strategy in China

·         Capitalising on the benefits of an integrated social, eCommerce, retail and loyalty strategy
·         Removing silos and optimising customer journeys across online and offline platforms
·         Aligning promotions and campaigns to grow your customer base and accelerate brand conversions

9:00 AM Workshop C: Leveraging Design Thinking in Customer Journey Mapping

·         Implementing customer journey mappings to transform products and services
·         Utilising data and technologies for greater customer insights and to improve customer journeys
·         Balancing desirability, feasibility and viability in innovation to meet customer demands
·         Developing an action plan to translate customer journey insights into seamless customer experiences

Check out the incredible speaker line-up to see who will be joining Andrea.

Download The Latest Agenda