Big brands need to “stand for something in consumer’s minds and hearts.”
“If a good brand is a promise, then a great brand is a promise kept” - Muhtar Kent, Chairman of Coca-Cola
There is a pressure on big brands to fulfil their promises to consumers. How do they translate their brand promise into an incredible customer experience?
We talk with industry experts disrupting the CX space on how they are developing and executing their strategies.
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- How do other execute their NPS or customer journey mapping?
- Why are customer KPIs a better method?
Download the Past Presentation from Mikkel Hansen, Customer Experience & Design Strategist - Co-Creating Customer Centric Innovation
下载去年峰会精选演讲 - 共同创造以客户为中心的新方法， 来自于客户体验&设计策略专家Mikkel Hansen
Net Promoter Score survey has been enthusiastically utilised and analysed across a wide range of industries all over the world for approximately 15 years. The following advice outlines the key elements to consider when designing an NPS system that will help you gauge and then improve your level of consumer advocacy.
Rethink. Unify. Innovate. Deliver. These four core pillars of the Customer Experience Management integral to creating great customer experience. Ahead of China’s #1 customer experience event, we shall be exploring these four areas in a series of articles providing you with a taster of how to approach your customer experience programme.
Download the Article - CEM 101: How to make Customer Experience your Winning Edge in the China Market
Chinese customers are becoming increasingly demanding with respect to customer experience; however, consumer and retail companies are failing to keep pace with rising expectations. It is time for companies to invest in customer experience and enhance customer loyalty. Dowanload the article for more information.
提供让人满意的客户体验可能会让人筋疲力尽。市场瞬息变化，充满不确定性，客户的要 求越来越高。但是，随着客户再次光临并且转化成品牌拥护者，成功的客户体验可以带来 额外收入。虽然在构建绝佳客户体验方面有许多方法，但我们为