Do you understand Customer Experience Management in China?

您是否了解客户体验管理在中国的最新发展趋势?

There is no doubt that customer experience (CX) has become one of the most concerned factors for enterprises in China to grow and gain competitive advantage. How to meet and match heightened expectations of Chinese customers in the “Internet +” age? Join the only event in China gathering senior leaders across industries to discuss your key challenges and learn the best practices for CX strategy design.

客户体验至上是为企业在如今的中国市场获得竞争优势的重要法宝。然而不可否认的是,给客户完美的体验绝非易事。如何在互联网+的时代,高效地倾听客户的声音,了解渐高的客户期望,明确何为优质的服务体验,从而为客户提供与品牌和客户期望相符合的服务和体验?参与中国市场唯一聚集跨行业负责客户体验管理从业领袖的行业盛会,与同行们深入讨论交流您面临的挑战,学习市场上的最佳实践。


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75%

Of Chinese customers are not satisfied with their customer experience

的中国客户并不满意其客户体验

 

72%

Of customers will share a positive experience with 6 or more people

的客户会将其积极的客户体验与6个或更多人分享

 

截至2020

Customer experience will overtake price and product as the key brand differentiator

客户体验将取代价格和产品,成为品牌的关键区分要素

 

77%

Believe a loyalty programme would encourage them to purchase more

的人相信受到忠诚度计划的激励后,他们会购买更多产品

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Why should you attend?

2017年峰会重要议题涵盖:

Best practices sharing from different industries

Across Industry Best Practices Sharing

不同行业最佳实践——为何有些公司能成为客户体验方面的标杆?

Sharing from public services sector

Customer Engagement and Understanding

如何运用对客户之声的收集、客户旅程图的绘制等工具了解客户反馈,明确客户期望

Building a customer centric organisation

Sector Focus Discussion – Discuss with your peers from the same sector in a small group, who may have faced similar challenges as yours to get customized solution and experience

同行业互动交流小组 – 与和您来自相同行业的同仁们针对现在面临的挑战进行深入互动探讨,为您的疑问得到最具实操性的定制化解答

Encouraging the sharing and publishing

Channel Management – Establishing a seamless omni-channel experience in digital age

连接线上线下触点,在数字化时代为客户提供无缝连接的全渠道体验

Securing the sustained loyalty by well designed CEM

Brand Experience & Customer Loyalty – Creating distinctive and connected brand experiences to optimise customer interactions and enhance brand loyalty

提供与品牌相符合的客户体验,优化与客户的互动,强化品牌忠诚度

What Our Past Attendees Had to Say

往届参会人士对客户体验管理峰会的评价

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