Customer Experience as Your Winning Strategy and Competitive Differentiator in China

构建客户体验管理策略,为企业赢得突出的竞争优势和价值定位

How Can You Structure an Effective Customer Experience Management Strategy in China?

Returning for a 3rd year, the annual Customer Experience (CX) Management China Summit is the only event in China focusing on how organisations can design, implement and deliver best-in-class CX strategies to engage next-generation consumers and unlock business value.

Join senior leaders across industries in China this November and find out how you can embed and operationalise CX as a strategic business tool in your organisation.

中国客户体验管理峰会设立于2016年,是由众多客户体验管理联袂打造的思想盛会。峰会致力于汇聚和分享更多互联网+的时代的商业智慧,持续探讨商业精神,传递主流商业价值观。过去的两届,包括滴滴出行、 花旗银行,阿里巴巴、 泰康人寿、美亚保险、平安集团、汇丰银行等在内的超过六十余家知名品牌企业高层曾出席活动。目前,中国客户体验管理峰会已经成为中国最具影响力的思想交流平台之一。

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Key Topics To Be Addressed in 2018 Include:

Demonstrating the Real ROI of CX in China

Successful CX stories from MNCs and home grown organisations in China

Understanding Your Customers

Leveraging CX tools such VoC and customer analytics for insights on improving and customising CX

Customer Experience Innovation

Utilising AI, machine learning, chatbot and more to innovate customer interactions and service delivery

Driving Customer Centricity in Your Organisation

How to influence customer-centric change across individuals, teams, business units and offices

Omni Channel Management

Creating seamless CX across multiple channels including offline, digital, mobile and on social platforms

Shaping Brand Experience

Building brand loyalty through optimising CX, customer satisfaction and trust

Reasons to Attend

China’s #1 CX event is back! This event consistently gathers China’s top CX, marketing, digital, strategy and operations leaders to share their CX strategies for the business of tomorrow

Explore effective CX strategies that work for the Chinese market – from capturing opportunities in China’s growing online to offline (O2O) ecosystem to localising global CX programs

Evaluate the ROI of CX technologies such as AI, Machine Learning, Chatbots and Voice of Customers (VoC)

Exchange best practices with China’s CX leaders from various industries on accelerating your organisation’s customer-centric transformation journey

7 focused segments dedicated to Effective CX Roadmaps, CX ROI, Bridging CX Gaps, Channel Management, CX Innovations, CX Insights, Brand Loyalty & Experience

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